- Location is Key!
We’ve heard it before but location is important and somewhere that has a lot of traffic is best. Consider setting up your stand on a busy street corner (away from turning cars of course), near the neighborhood swimming pool (ask the staff first) or another highly visible area. The place where we currently live would not work because it is a short street with very little traffic and our street is next to a busy road so maybe a park or somewhere where a lot of children go would be better. Make sure you get the proper permissions because just recently, some kids opened a lemonade stand and were ticketed for operating a business without an occupational license or paying taxes on their earnings. Poor kids!
- Decorate It!
You may not have the materials to build a stand, and the only thing you have is a card table with chairs but you can still make it stand out. Make it pop with some bright fabric, tassels, streamers, etc… Put a big sign showing what you are selling and how much! This is simple but it gets someone’s attention with the pom poms and banner.
It can be pretty hot sitting around waiting for people to come, especially if you aren’t set up in a place with a lot of traffic. Teach your kids about marketing and the power of advertising by creating door flyers, posters and posting on social media. We took a walk around the neighborhood and hung them on our neighbor’s door. Now, everyone knows when to come by for a refreshing glass of lemonade. Make sure to put location, time and contact information if they have questions. You could edit these from Invitation Box so that they say lemonade stand instead of birthday. http://www.invitationbox.com/neutral-kids-birthday-party-invitations.html
- Be Creative
You can actually sell more than just lemonade. Consider selling cupcakes, homemade rice krispie treats, lollipops, bubblegum or even popsicles on a hot summer’s day!! You can print out a blank menu and put it in a picture frame, then use dry erase markers to mark down items and prices. This way we can reuse it and change what we offer and the price as needed, or you can use a chalkboard.
- Use Great Quality!
Don’t skimp on the quality, you want to make good lemonade to keep people coming back, but that doesn’t mean you need to spend days squeezing fresh lemons to have the best lemonade, you just need to make sure that what you are serving tastes good. I have used Country Time Lemonade before, but you can add fresh strawberries to it to give it that little extra flavor that makes it so tasty!
- The Price is Right
Don’t be afraid to charge a little People don’t buy the lemonade from you, they buy them from your kids, because they are cute! Honestly, who can resist a lemonade stand?!? We usually sell our lemonade for $0.50, but occasionally we’ll sell it for $0.75 and the extra stuff is what we will price higher. This is also a great opportunity to talk to your kids about money, supply and demand and cost vs. profit.
- Share the Wealth
Now that you’ve priced it right, advertised and have given your stand some killer curb appeal make sure you spread the wealth and share. We like to add a charity component to our lemonade stand and let the kids pick a charity they would like to donate half of their earnings to. Now your kids might be trying to raise money for a new bike or toy that they have been wanting, that is ok, but try to teach them that money can help those in need as well. Not only are you teaching them about earning and saving money, but you are showing them the importance of giving and helping others. It’s a great experience to see how excited they get to help others. First-grade students at Hillside Elementary School in Allendale, NJ raised money and awareness of childhood cancer causes, primarily for research into new treatments and cures, and to encourage and empower others, especially children. That is a great example of giving!
- Be Friendly and Courteous
Talk to your kids before hand about what good customer service looks like. Remind them to use their manners and be friendly and polite. Not everyone wants lemonade, which I don’t know why they wouldn’t, considering your children are so darn cute, but if they don’t teach them to say thank you anyways!
- Have a Goal in Mind
Before you set up your stand set a goal to keep everyone on track. This also helps them feel a sense of pride and accomplishment when they reach the goal. Your goal can be as simple as “we’ll set up for an hour” or “we will sell 100 glasses of lemonade.” If you are raising money for a particular charity or event your goal can be more monetary focused, but either way having a goal is key to a successful stand.
- Have Fun
Now that you’ve planned and created an extraordinary lemonade stand don’t forget to have lots of fun! Be a kid!